Krista conducts research on behavior-based targeting, product design, behavioral game theory, and channel strategies in the Marketing-OM interface.
Skills and Expertise:
- Behavioral Economics
- Game Theory and Decision Theory
- Econometrics
- Product Design
- Innovation
- Pricing.
Research Interests:
- Substantive:
- Behavior-Based Targeting
- Behavioral Game Theory
- Product Design
- Channel Strategies in Marketing-OM Interface
- Methods.
Keywords:
- Game Theory, Product Design, Behavior-Based Targeting, Behavioral Marketing.
Research Interests:
- Product Design, Behavior-Based Targeting, Game Theory, Behavioral Economics, Empirical Modeling, New Product Development, Innovation.
