28 Publications (Page 1 of 2)
2016
Framing as status or benefits?
Palmeira, Mauricio⋅Pontes, Nicolas⋅Thomas, Dominic and Krishnan, Shanker
European Journal of Marketing, vol. 50, (no. 3/4), pp. 488-508, 2016. | Journal Article
2014
Contextual and Competitive Interference: Inhibition or Facilitation?
Kumar, Anand⋅Kumar, Anand⋅Besharat, Ali⋅Besharat, Ali⋅Lindsey, Charles D⋅Lindsey, Charles D⋅Krishnan, Shanker and Krishnan, Shanker
Journal of Advertising, vol. 43, (no. 3), pp. 243, 7/3/2014. | Journal Article
2013
How Images of Other Consumers Influence Subsequent Taste Perceptions
Poor, Morgan⋅Poor, Morgan⋅Duhachek, Adam⋅Duhachek, Adam⋅Krishnan, H. Shanker and Krishnan, H.
Journal of Marketing, vol. 77, (no. 6), pp. 139, 20131101. | Journal Article
 
The Dark Side of Product Visualization: Negative Effects of Imagery
Lakshmanan, Arun⋅Forcum, Lura and Krishnan, Shanker
Advances in Consumer Research, vol. 41, pp. 1, 20130101. | Journal Article
 
Yes, "Touch" Matters: the Impact of Touch on Consumer Creativity
Kim, Heeryung and Krishnan, Shanker
Advances in Consumer Research, vol. 41, pp. 1, 20130101. | Journal Article
2012
The moderating role of emotional differentiation on satiation
Poor, Morgan⋅Duhachek, Adam L and Krishnan, H. S
Journal of Consumer Psychology, vol. 22, (no. 4), pp. 507-519, 2012. | Journal Article
2011
Guilt-Free By Association: How Images of Other Consumers Influence Subsequent Taste Perceptions
Poor, Morgan⋅Poor, Morgan⋅Krishnan, Shanker⋅Krishnan, Shanker⋅Duhachek, Adam and Duhachek, Adam
Advances in Consumer Research, vol. 39, pp. 63, 20110101. | Journal Article
 
My Picture, My Product: Does Co-Creation of a Usage Experience Lead to Positive Consumer Outcomes?
Krishnan, Shanker⋅Lakshmanan, Arun and Forcum, Lura
Advances in Consumer Research, vol. 39, pp. 845, 20110101. | Journal Article
 
The Aha! Experience: Insight and Discontinuous Learning in Product Usage
Lakshmanan, Arun⋅Lakshmanan, Arun⋅Krishnan, H. S and Krishnan, H.
Journal of Marketing, vol. 75, (no. 6), pp. 123, 20111101. | Journal Article
 
What Happens Between the Memory Option and the Stimulus Option? Attribute Valence and Information Retrieval in Mixed Choice
Palmeira, Mauricio⋅Zhang, Shuoyang and Krishnan, Shanker
Advances in Consumer Research, vol. 38, pp. 1, 20110101. | Journal Article
2009
How does imagery in interactive consumption lead to false memory? A reconstructive memory perspective
Lakshmanan, Arun⋅Lakshmanan, Arun⋅Krishnan, H. S and Krishnan, H. Shanker
Journal of Consumer Psychology, vol. 19, (no. 3), pp. 462, 2009. | Journal Article
 
The Effects of Discount Location and Frame on Consumers’ Price Estimates
DelVecchio, Devon⋅DelVecchio, Devon⋅Lakshmanan, Arun⋅Lakshmanan, Arun⋅Krishnan, H. S and Krishnan, H. Shanker
Journal of Retailing, vol. 85, (no. 3), pp. 346, 2009. | Journal Article
2008
Criteria instability and the isolated option effect
Palmeira, Mauricio and Krishnan, H. S
Organizational Behavior and Human Decision Processes, vol. 106, (no. 2), Jul 2008. | Journal Article
2007
Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift
Duhachek, Adam L⋅Zhang, Shuoyang and Krishnan, H. S
Journal of Consumer Research, vol. 34, (no. 3), pp. 395-405, Oct 2007. | Journal Article
 
Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice
Del Vecchio, Devon⋅Krishnan, H. S and Smith, Daniel C
Journal of Marketing, vol. 71, (no. 3), Jul 2007. | Journal Article
 
Retrieval Disruption in Collaborative Groups due to Brand Cues
Lindsey, Charles and Krishnan, H. S
Journal of Consumer Research, vol. 33, (no. 4), pp. 470-478, Mar 2007. | Journal Article
2006
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two-Process Contingency Model
Mao, Huifang and Krishnan, H. S
Journal of Consumer Research, vol. 33, (no. 1), pp. 41-49, Jun 2006. | Journal Article
 
Intentional Forgetting as a Facilitator for Recalling New Product Attributes
Shapiro, Stewart A⋅Lindsey, Charles and Krishnan, H. S
Journal of Experimental Psychology: Applied, vol. 12, (no. 4), pp. 251-263, Dec 2006. | Journal Article
2005
Online/In-Store Integration and Customer Retention
Bendoly, Elliot⋅Bendoly, Elliot⋅Blocher, James D⋅Blocher, James D⋅Bretthauer, Kurt M⋅Bretthauer, Kurt M⋅Krishnan, Shanker⋅Krishnan, Shanker⋅Venkataramanan, M. A and Venkataramanan, M. A
Journal of Service Research, vol. 7, (no. 4), pp. 327, 20050500. | Journal Article
2004
Decoding applied data in professional schools
Rubin, Barry M⋅Rubin, Barry M⋅Krishnan, Shanker and Krishnan, Shanker
New Directions for Teaching and Learning, vol. 2004, (no. 98), pp. 73, Summer 2004. | Journal Article
 
Memory Interference in Advertising: A Replication and Extension
Kumar, Anand and Krishnan, H. S
Journal of Consumer Research, vol. 30, (no. 4), pp. 602-611, Mar 2004. | Journal Article
2001
Memory-based measures for assessing advertising effects: A comparison of explicit and implicit memory effects
Shapiro, Stewart A and Krishnan, H. S
Journal of Advertising, vol. 30, (no. 3), pp. 1-13, Fall 2001. | Journal Article
1999
Nonconscious memory processes in marketing: A historical perspective and future directions
Krishnan, H. S and Trappey, Charles V
Psychology & Marketing, vol. 16, (no. 6), pp. 451, Sep 1999. | Journal Article
 
Using advertising alliances for new product introduction: Interactions between product complementarity and promotional strategies
Samu, Sridhar⋅Krishnan, H. S and Smith, Robert E
Journal of Marketing, vol. 63, (no. 1), pp. 57-74, Jan 1999. | Journal Article
1996
Characteristics of memory associations: A consumer-based brand equity perspective
Krishnan, H. S
International Journal of Research in Marketing, vol. 13, (no. 4), pp. 389-405, Oct 1996. | Journal Article