H. Shanker Krishnan Professor

Department of Marketing / Kelley School of Business

Indiana University Bloomington

CV Page

https://apps.kelley.iu.edu/SystemsAPI/vitae/profilecv?username=SKRISHNA

Personal Website

https://cogs.indiana.edu/about/faculty/profile.php?faculty=skrishna

https://kelley.iu.edu/faculty-research/faculty-directory/profile.html?id=SKRISHNA

ISNI

0000 0003 5280 5604

WoS ResearcherID

Expertise

Areas of Expertise:

Implicit Memory for Information• Memory Interference Processes• Role of Memory in Brand Equity, Brand Associations, and Brand Extensions• Interactions between Memory and Attitudes, Confidence, and Intentions.

Affiliations

Professor, Department of Marketing, Kelley School of Business, Indiana University Bloomington

Professor, Center for Brand Leadership, Kelley School of Business, Indiana University Bloomington

Cognitive Science Program, College of Arts and Sciences, Indiana University Bloomington

Past Affiliations

Chairperson, Marketing Department, Kelley School of Business, Indiana University Bloomington

Associate Professor, Marketing Department, Kelley School of Business, Indiana University Bloomington

Professor, Doctoral Programs, Kelley School of Business, Indiana University Bloomington

Professor, Kelley School of Business, Indiana University-Purdue University Indianapolis

Communities

Marketing

Degrees

PhD, University of Arizona, Business Administration, 1991
MBA, Duke University, 1986
BA, University of Madras, Chennai, India, Economics, 1978