9 Publications
2012
Groundswell - Winning in a World Transformed by Social Technologies. Charlene Li and Josh Bernoff, Harvard Business Press, 2009. ISBN-13: 978-1422125007
Butler, Daniel D
Psychology & Marketing, vol. 29, (no. 1), pp. 55, 2012-01-00. | Journal Article
1998
Accountant yellow pages advertising: Current practice and consumer desires
Abernethy, Avery and Butler, Daniel
Journal of Professional Services Marketing, vol. 16, (no. 1), pp. 159, 19980101. | Journal Article
 
Required and Elective Marketing Courses: How Far Have We Come in Twenty Years?
Butler, Daniel D and Straughn-Mizerski, Katherine
Marketing Education Review, vol. 8, (no. 3), pp. 42, 10/1/1998. | Journal Article
1994
Consumer Information Needs for Attorney and Accountant Yellow Pages Advertising
Butler, Daniel D⋅Butler, Daniel D⋅Abernethy, Avery M and Abernethy, Avery M
Journal of Services Marketing, vol. 8, (no. 2), pp. 56, 19940601. | Journal Article
 
Graduate Teaching Assistants: Are Business Schools Focusing on Increasing Teaching Excellence?
Butler, Daniel D⋅Laumer, J. Ford and Moore, Matt
Marketing Education Review, vol. 4, (no. 2), pp. 19, 7/1/1994. | Journal Article
 
Information Consumers Seek from Advertisements
Butler, Daniel D and Abernethy, Avery M
Journal of Professional Services Marketing, vol. 10, (no. 2), pp. 92, 10/7/1994. | Journal Article
 
Information consumers seek from advertisements: Are there differences between services and goods?
Butler, Daniel D⋅Butler, Daniel⋅Abernethy, Avery M and Abernethy, Avery
Journal of Professional Services Marketing, vol. 10, (no. 2), pp. 75, 19940101. | Journal Article
1992
Student Attitudes toward Marketing Mix Activities in the Large Class Environment
Butler, Daniel D and Lauimer, J. Ford
Journal of Marketing Education, vol. 14, (no. 3), pp. 46, 19921200. | Journal Article
1990
The effects of perceived risk and subjective knowledge on the search for a consumer service (Dissertation)
Butler, Daniel D (1990).