Expertise
  • Strategy
  • Marketing plan and management
  • Consumer behavior
Affiliations

Thomas Walter Professor, Department of Marketing, Raymond J. Harbert College of Business, Auburn University

Professor, Thomas Walter Center for Technology Management, Samuel Ginn College of Engineering, Auburn University

Associate Professor, Physicians Executive MBA

Thomas Walter Professor , Physicians Executive MBA

Professor, Executive MBA Program

Associate Professor, Executive MBA Program

Communities
Marketing
Degrees
PhD, University of South Carolina, 1990
MBA, Universidad Nacional de Cordoba, Argentina, 1981
MBA, University of Central Florida, 1980
BSBA, University of Central Florida, 1977
Keywords
transportation marketing