5 Publications
2019
Do consumers react differently to sweatshop allegations on luxury and non-luxury brands? A brand entitativity-based account
Rashid, MdSanuwar⋅Rashid, M.⋅Chattaraman, Veena and Chattaraman, V.
Journal of Fashion Marketing and Management, vol. 23, pp. 138-155. | Journal Article
2018
Are consumers willing to go the extra mile for fair trade products made in a developing country? A comparison with made in USA products at different prices.
Rashid, M.S. and Byun, S. -
Journal of Retailing and Consumer Services, vol. 41, pp. 110-121, 2018. | Journal Article
 
National survey of pharmacy-based immunization services
Rashid, Md Sanuwar⋅Westrick, S.C.⋅Patterson, B.J.⋅Kader, M.S.⋅Rashid, S.⋅Buck, P.O. and Rothholz, M.C.
Vaccine. | Journal Article
2017
Weakening the Effect of Unfavorable Country of Origin: A Process- and Parameter-Associated Theoretical Framework
Rashid, Md S
Journal of Global Marketing, vol. 30, (no. 2), pp. 87-12, Mar 15, 2017. | Journal Article
2013
The role of quick response for demand driven globalized apparel supply chain management
Rashid, Md.S.
2013