35 Publications (Page 2 of 2)
2012
Virtual Sales Associates for Mature Consumers
Shim, Soo In⋅Shim, Soo In⋅Kwon, Wi Suk⋅Kwon, Wi-Suk⋅Chattaraman, Veena⋅Chattaraman, Veena⋅Gilbert, Juan E and Gilbert, Juan E
Clothing and Textiles Research Journal, vol. 30, (no. 3), pp. 248, 20120700. | Journal Article
2011
Virtual agents in e-commerce: representational characteristics for seniors
Chattaraman, Veena⋅Chattaraman, Veena⋅Kwon, Wi Suk⋅Kwon, Wi-Suk⋅Gilbert, Juan E⋅Gilbert, Juan E⋅In Shim, Soo and Shim, Soo I
Journal of Research in Interactive Marketing, vol. 5, (no. 4), pp. 276-297, 2011. | Journal Article
2010
Action learning: Application to case study development in graduate design education .
Chattaraman, Veena⋅Sankar, Chetan S and Vallone, Amanda
Art, Design & Communication in Higher Education, vol. 9, (no. 2), pp. 183-198, 2010. | Journal Article
 
Social identity salience
Chattaraman, Veena⋅Lennon, Sharron J and Rudd, Nancy A
Psychology & marketing, vol. 27, (no. 3), pp. 284, 2010. | Journal Article
 
Social identity salience: Effects on identity‐based brand choices of Hispanic consumers
Chattaraman, Veena⋅Chattaraman, Veena⋅Lennon, Sharron J⋅Lennon, Sharron J⋅Rudd, Nancy A and Rudd, Nancy A
Psychology & Marketing, vol. 27, (no. 3), pp. 284, March 2010. | Journal Article
 
The malleable bicultural consumer: effects of cultural contexts on aesthetic judgments
Chattaraman, Veena⋅Chattaraman, Veena⋅Rudd, Nancy A⋅Rudd, Nancy A⋅Lennon, Sharron J and Lennon, Sharron J
Journal of Consumer Behaviour, vol. 9, (no. 1), pp. 31, January/February 2010. | Journal Article
2009
Identity salience and shifts in product preferences of Hispanic consumers
Chattaraman, Veena⋅Rudd, Nancy A and Lennon, Sharron J
(no. 8), pp. 833, 2009. | Journal Article
 
Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator
Chattaraman, Veena⋅Chattaraman, Veena⋅Rudd, Nancy A⋅Rudd, Nancy A⋅Lennon, Sharron J and Lennon, Sharron J
Journal of Business Research, vol. 62, (no. 8), pp. 833, 2009. | Journal Article
2008
Ethnic identity, consumption of cultural apparel, and self-perceptions of ethnic consumers
Chattaraman, Veena⋅Chattaraman, Veena⋅Chattaraman, Veena⋅Lennon, Sharron J⋅Lennon, Sharron J and Lennon, Sharron J
Journal of Fashion Marketing and Management, vol. 12, (no. 4), pp. 518-531, 2008. | Journal Article
2006
Preferences for Aesthetic Attributes in Clothing as a Function of Body Image, Body Cathexis and Body Size
Chattaraman, Veena and Rudd, Nancy Ann
Clothing and Textiles Research Journal, vol. 24, (no. 1), pp. 61, 20060100. | Journal Article