23 Publications
2014
THE IMPACT OF ONLINE SHOPPING EXPERIENCE ON RISK PERCEPTIONS AND ONLINE PURCHASE INTENTIONS: DOES PRODUCT CATEGORY MATTER?
Dai, Bo⋅Forsythe, Sandra and Kwon, Wi Suk
Journal of Electronic Commerce Research, vol. 15, (no. 1), pp. 13-24, 2014. | Journal Article
2011
Cause-brand alliances: Less familiar brands with familiar causes
Harben, Beth and Forsythe, Sandra
Journal of Brand Management, vol. 19, (no. 2), pp. 132-142, Oct/Nov 2011. | Journal Article
2010
Factors affecting adoption of product virtualization technology for online consumer electronics shopping
Kim, Jiyeon and Forsythe, Sandra
International Journal of Retail & Distribution Management, vol. 38, (no. 3), pp. 190-204, 2010. | Journal Article
 
Post-adoption online shopping continuance
Liu, Chuanlan and Forsythe, Sandra
International Journal of Retail & Distribution Management, vol. 38, (no. 2), pp. 97-114, 2010. | Journal Article
2009
Adoption of sensory enabling technology for online apparel shopping
Kim, Jiyeon and Forsythe, Sandra
(pp. 1101-1120). 2009
2008
Adoption of Virtual Try-on technology for online apparel shopping
Kim, Jiyeon and Forsythe, Sandra
Journal of Interactive Marketing, vol. 22, (no. 2), Spring 2008. | Journal Article
 
Sensory enabling technology acceptance model (SE-TAM): A multiple-group structural model comparison
Kim, Jiyeon and Forsythe, Sandra
Psychology & Marketing, vol. 25, (no. 9), Sep 2008. | Journal Article
2007
Hedonic usage of product virtualization technologies in online apparel shopping
Kim, Jiyeon and Forsythe, Sandra
International Journal of Retail & Distribution Management, vol. 35, (no. 6), pp. 502-514, 2007. | Journal Article
2006
DEVELOPMENT OF A SCALE TO MEASURE THE PERCEIVED BENEFITS AND RISKS OF ONLINE SHOPPING
Forsythe, Sandra⋅Liu, Chuanlan⋅Shannon, David and Gardner, Liu C
Journal of Interactive Marketing, vol. 20, (no. 2), pp. 55-75, Spring 2006. | Journal Article
2003
Consumer patronage and risk perceptions in Internet shopping
Forsythe, Sandra and Shi, Bo
Journal of Business Research, vol. 56, (no. 11), pp. 867-875, Nov 2003. | Journal Article
2002
Cross-cultural consumer values, needs and purchase behavior
Kim, Jai-Ok⋅Forsythe, Sandra⋅Gu, Qingliang and Moon, Sook J
Journal of Consumer Marketing, vol. 19, (no. 6), pp. 481-502, 2002. | Journal Article
1999
Product cue usage in two Asian markets: A cross-cultural comparison
Forsythe, Sandra⋅Kim, Jai O and Petee, Thomas
Asia Pacific Journal of Management, vol. 16, (no. 2), pp. 275, Aug 1999. | Journal Article
1996
Dimensions of apparel quality influencing consumers' perceptions
Forsythe, Sandra⋅Presley, Ann B and Caton, Karen W
Perceptual and Motor Skills, vol. 83, (no. 1), pp. 299, Aug 1996. | Journal Article
 
Shopping Enjoyment, Perceived Time Poverty, and Time Spent Shopping
Forsythe, Sandra and Bailey, Anne W
Clothing and Textiles Research Journal, vol. 14, (no. 3), pp. 185-191, 1996. | Journal Article
1993
Dressing for success: The myth and the reality
Forsythe, Sandra
Journal of Home Economics, vol. 85, (no. 4), pp. 49, Winter 1993. | Journal Article
 
Marketing Alabama apparel products in Mexico: opportunities for Alabama apparel manufacturers.
Forsythe, Sandra
Highlights of agricultural research., vol. 40, (no. 4), pp. 6, 1993. | Journal Article
1990
Effect of applicant's clothing on interviewer's decision to hire
Forsythe, Sandra
Journal of Applied Social Psychology, vol. 20, (no. Nov 90, pt.1), pp. 1579-95, 1990. | Journal Article
 
Effect of applicant's clothing on interviewer's decision to hire
Forsythe, Sandra
Journal of Applied Social Psychology, vol. 20, (no. 19), pp. 1579, Nov 1990. | Journal Article
 
Surrogate Usage in the Acquisition of Women's Business Apparel
Forsythe, Sandra⋅Butler, Sara and Schaefer, Robert
Journal of Retailing, vol. 66, (no. 4), pp. 446, Winter 1990. | Journal Article
1989
Antecedents and consequences of the intrinsic motivation to shop
Lesser, Jack A and Forsythe, Sandra
Psychological Reports, vol. 64, (no. 3), pp. 1183, Jun 1989. | Journal Article
 
Natural, synthetic, and blended fiber contents: an investigation of consumer preferences and perceptions.
Forsythe, Sandra and Thomas, J.B.
Clothing and textiles research journal., vol. 7, (no. 3), pp. 60-64, 1989. | Journal Article
1985
Influence of Applicant's Dress on Interviewer's Selection Decisions
Forsythe, Sandra⋅Drake, Mary F and Cox, Charles E
Journal of Applied Psychology, vol. 70, (no. 2), pp. 374, May 1985. | Journal Article
1984
Dress as an Influence on the Perceptions of Management Characteristics in Women.
Forsythe, Sandra and Others, And
Home economics research journal., vol. 13, (no. 2), pp. 112-21, Dec 1984. | Journal Article