Expertise

Research Interest:

  • Strategy
  • Services
  • Sales
  • International
  • Communications Ad and Promo

His research interests include promotion strategy, pricing, services marketing, and international marketing.

Communities
Marketing
Degrees
PhD, Pennsylvania State University, 1997
MBA, University of Tennessee at Chattanooga, 1995
BA, University of Tennessee at Chattanooga, 1988
Keywords
marketing