12 Publications
2024
Applying reactance theory in exploring the relationship between the big 5 personality traits and shopping intentions post pandemic. International Journal of Fashion Design, Technology and Education
. | Journal Article
2023
Did Anything Good Come Out of the Pandemic? COVID-19-Stress Induced Self-Regulatory Sustainable Apparel Consumption among the Millennials in the U.S. Sustainability
Chakraborty, S. and Sadachar, A.
. | Journal Article
 
Did morality help consumers protect others while shopping during pandemic? Family and Consumer Sciences Research Journal
Chakraborty, S. and Sadachar, A.
. | Journal Article
 
Exploring the diffusion of digital fashion and influencers social roles in the Metaverse: an analysis of Twitter hashtag networks. Internet Research
. | Journal Article
 
Spirituality bestowing self-transcendence amid COVID-19 through slow fashion. Journal of Global Fashion Marketing
. | Journal Article
2022
Can a connection with the indigenous cultural values encourage sustainable apparel consumption?
Chakraborty, Swagata⋅Chakraborty, Swagata⋅Sadachar, Amrut and Sadachar, Amrut
Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print. | Journal Article
 
Can a connection with the indigenous cultural values encourage sustainable apparel consumption? Journal of Fashion Marketing and Management: An International Journal
 
“Why Should I Buy Sustainable Apparel?” Impact of User-Centric Advertisements on Consumers’ Affective Responses and Sustainable Apparel Purchase Intentions. Sustainability
Chakraborty, Swagata and Sadachar, Amrut
2021
Acculturative Stress and Consumption‐Based Coping Strategies among First‐Generation Asian‐Indian Immigrants in the U.S.
International Journal of Consumer Studies. | Journal Article
 
Influence of celebrities and online communities on Indian consumers green clothing involvement and purchase behavior
Journal of Fashion Marketing and Management: An International Journal. | Journal Article
 
Predicting Indian consumers’ purchase intention from Western apparel brands
Chakraborty, Swagata and Sadachar, Amrut
Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print. | Journal Article
2020
Predicting Indian consumers’ purchase intention from Western apparel brands
Chakraborty, Swagata⋅Chakraborty, Swagata⋅Sadachar, Amrut and Sadachar, Amrut
Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print. | Journal Article