Expertise

Research Interests:

  • Selected areas of research interest include: B2B marketing management, buyer-seller interfaces, supply chain integration, role of trust in supply chain management, application of creative problem-solving to sales and supply success, application of marketing and sales to supply chain performance. 

 

 

Communities
Marketing, Business
Degrees
PhD, University of Arkansas, Marketing, 1980
MA, University of Alabama, Marketing , 1975
BS, University of Southern Mississippi, Marketing , 1974