William H. Motes Professor, (past)

Department of Management and Marketing / Culverhouse College of Commerce

University of Alabama

Expertise

Psycholinguistic influences in advertising, brand choice behavior, behavioral influence strategies.

Past Affiliations

Professor, Department of Management and Marketing, Culverhouse College of Commerce, University of Alabama

CB, Department of Management and Marketing, Culverhouse College of Commerce, University of Alabama

Degrees

B.S.B.A.
PhD
BSBA
MBA

Keywords

marketing