9 Publications
2011
A STUDY OF PERCEIVED INNOVATION CHARACTERISTICS ACROSS CULTURES AND STAGES OF DIFFUSION
Flight, Richard⋅Allaway, Arthur W⋅Kim, Wan-Min and D'souza, Giles
Journal of Marketing Theory and Practice, vol. 19, (no. 1), pp. 109-125, Winter 2011. | Journal Article
 
Characteristics-based innovation adoption: scale and model validation
Flight, Richard⋅D'souza, Giles and Allaway, Arthur W
The Journal of Product and Brand Management, vol. 20, (no. 5), pp. 343-355, 2011. | Journal Article
2006
Deriving and exploring behavior segments within a retail loyalty card program
Allaway, Arthur W⋅Gooner, Richard M⋅Berkowitz, David and Davis, Lenita
European Journal of Marketing, vol. 40, (no. 11/12), pp. 1317-1339, 2006. | Journal Article
2005
Modeling Market Adoption of a Retail Innovation over Time and Space
Allaway, Arthur W and Berkowitz, David
The Business Review, Cambridge, vol. 4, (no. 1), pp. 13-25, Summer 2005. | Journal Article
2003
Spatial diffusion of a new loyalty program through a retail market
Allaway, Arthur W⋅Berkowitz, David and D'Souza, Giles
Journal of Retailing, vol. 79, (no. 3), pp. 137-151, Fall 2003. | Journal Article
2002
Effects of personal control on adoption of self-service technology innovations
Lee, Jungki and Allaway, Arthur W
Journal of Services Marketing, vol. 16, (no. 6), pp. 553-572, 2002. | Journal Article
2001
Estimating differential lag effects for multiple media across multiple stores
Berkowitz, David⋅Allaway, Arthur W and D'souza, Giles
Journal of Advertising, vol. 30, (no. 4), pp. 59-65, Winter 2001. | Journal Article
1996
Capturing competitive, cannibalistic, and variety-seeking influences on market share: An asymmetric modeling approach
Richard, Michael⋅Allaway, Arthur⋅Berkowitz, David and D Souza, Giles
(pp. 108). Summer 1996
 
Capturing competitive, cannibalistic, and variety-seeking influences on market share: An asymmetric modeling approach
Richard, Michael D⋅Allaway, Arthur W⋅Berkowitz, David and D Souza, Giles
Journal of Applied Business Research, vol. 12, (no. 3), pp. 108, Summer 1996. | Journal Article