Research Areas: Emerging media effects, health and risk (mis)information, human-computer interaction
My research is at the heart of emerging media effects on persuasion communication. I study media technology effects in the context of medical/risk (mis)information, how the media affect polarization primarily through emotions, and how media literacy interventions should be designed to address these issues. Three main questions have guided my research trajectory: (1) How can new media technologies such as artificial intelligence or augmented reality be used for health promotion messages? (2) Why do people fall for misinformation particularly in the health and risk sectors? How can we design more sophisticated, multimodal-based health and media literacy interventions to inoculate people against misinformation? (3) Why are medical and risk-related issues polarized? How can media technologies help people better understand medical and risk-related information?
Currently, my major research projects as a principal investigator can be classified as:
- Multimodal news and artificial intelligence (AI)-enabled deepfake in risky situations
- Emotional misinformation and corrective information in public health crises
- Health-media literacy interventions leveraging tailored communication
- Augmented reality (AR) for health and risk information
- Divided public opinions and social polarization in risky situations
