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  4. Ph.D. Program in Marketing
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  1. Scholars@Ua
  2. Culverhouse College of Business
  3. Department of Marketing
  4. Ph.D. Program in Marketing
  5. David Mothersbaugh

David Mothersbaugh Professor

Ph.D. Program in Marketing / Department of Marketing / Culverhouse College of Business
University of Alabama
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  • Overview
  • Publications (4)
Personal Website
https://culverhouse.ua.edu/people/david-mothersbaugh/
Expertise

Research Interests

  • Consumer Behavior, Marketing Communications and Branding, Services Marketing

 

Affiliations

Professor, Ph.D. Program in Marketing, Department of Marketing, Culverhouse College of Business, University of Alabama

Professor, Department of Marketing, Culverhouse College of Business, University of Alabama

Past Affiliations

CB, Marketing, Culverhouse College of Business, University of Alabama

Professor, Marketing, Culverhouse College of Business, University of Alabama

Head, Marketing, Culverhouse College of Business, University of Alabama

Cassell Faculty Fellow, Marketing, Culverhouse College of Business, University of Alabama

Associate Professor, Marketing, Culverhouse College of Business, University of Alabama

James D. Nabors Instructional Excellence, Marketing, Culverhouse College of Business, University of Alabama

Professor, Ph.D. Program in Marketing, Department of Marketing, Culverhouse College of Business, University of Alabama

Associate Professor, Ph.D. Program in Marketing, Department of Marketing, Culverhouse College of Business, University of Alabama

Communities
Marketing, Management
Degrees
BS, The Pennsylvania State University
MS, The Pennsylvania State University
PhD, University of Pittsburgh
Keywords
marketing
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