His primary research area is human cognition of mediated messages. He engages in three areas of investigation involving the representation, utilization, and manipulation of information. He studies the basic processes of cognition, including perception, attention and memory as well as individual and situational differences in cognition. He is also known for his research in television news and international communication.
Primary Research Interests
- Communication Research Methods
- Emergent Media
- Media Content
- Media Credibility
- Media Effects
- Sports Communication