4 Publications
2026
From my standpoint: How visual perspective affects visual experiences
Bauer, Carlos⋅Sample, Kevin L. and Sevilla, Julio
Journal of Retailing, vol. 102, (no. 2), pp. 482-497, Jun 2026. | Journal Article
 
Inside the call: How customer service agent warmth and competence shape customer reactions
Peasley, Michael C.⋅Bauer, Carlos⋅Hochstein, Bryan⋅Bachrach, Daniel G. and Patil, Ashutosh
Journal of the Academy of Marketing Science, vol. 54, (no. 3), pp. 778-798, Jun 2026. | Journal Article
 
The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors
Bauer, Carlos⋅Khamitov, Mansur⋅Isaac, Mathew S. and Sevilla, Julio
Journal of the Academy of Marketing Science, vol. 54, (no. 2), pp. 513-538, Apr 2026. | Journal Article
2019
The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
Gretz, Richard T⋅Gretz, Richard T⋅Malshe, Ashwin⋅Malshe, Ashwin⋅Bauer, Carlos⋅Bauer, Carlos⋅Basuroy, Suman and Basuroy, Suman
Journal of the Academy of Marketing Science, vol. 47, (no. 3), pp. 394-416, May 2019. | Journal Article