1 Publication
2019
The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
Gretz, Richard T⋅Gretz, Richard T⋅Malshe, Ashwin⋅Malshe, Ashwin⋅Bauer, Carlos⋅Bauer, Carlos⋅Basuroy, Suman and Basuroy, Suman
Journal of the Academy of Marketing Science, vol. 47, (no. 3), pp. 394-416, May 2019. | Journal Article