Her main research interest is behavior (sociological approach) and historical sociological approach to studying public relations history and the public relations industry, with a particular interest in leadership in public relations.
Topić’s current research looks at the campaigning efforts of the UK government and how government campaigning affects the behavior of the public. Current research in this area includes studying colors in the vaccine campaign for COVID-19 and historical behavioral campaigns of the UK government targeted at changing social behavior during flu and cold seasons.
Expertise
- Behavioral and Communication Styles
- Behavioral Science
- Behavioral Sociology
- British Public Relations
- Media Communications
- Public Relations
