Expertise

Research Areas: Emerging media, artificial intelligence, crisis communication, organization-public relationships

Expertise Areas

  • Emergent and Digital Media 
  • Organization-Public Relationship Management 
  • Organization Sustainability Communications
  • Scale Construction and Development
  • Global Public Relations
  • Crisis Management

Research Interest

  • Organization-public relationship management and its measurement
  • Relationship cultivation strategies
  • Public Relations effectiveness measurement
  • International Public Relations
Past Affiliations

Associate Professor, Department of Advertising and Public Relations, College of Communication and Information Sciences, University of Alabama

Assistant Professor, Department of Advertising and Public Relations, College of Communication and Information Sciences, University of Alabama

Doctoral Student, Public Relations, College of Journalism and Communications, University of Florida (past)

Research Assistant, Health Education

Researcher, MBC (Munwha Broadcasting Corporation), Korea

Communities
Public Relations/Advertising
Degrees
PhD, University of Florida, Mass Communication, 2006
MAMC, University of Florida, 2003
BA, Sookmyung Women’s University, Seoul, Korea, Mass Communication, 2001
BA, Sookmyung Women’s University, Seoul, Korea, English Language and Literature, 2001
Keywords
immigrants communications social media mental health minority mental health emotional health public relations artificial intelligence or cybernetics technology
Languages
English, Korean
Honors

Sookmyung Alumnae Scholarship Award, Sookmyung Women's University (Sookmyung Women's University Alumnae Assocation, Seoul Korea), 2003-2003

Hackers Alumni Scholarship Award, Hackers Institution, 2002-2002

· Academic Distinction Award (Summa Cum Laude) (English Language and Literature, Communications), Sookmyung women’s University, 2001-2001

· Academic Distinction Scholarship (English Language & Literature, Communications), Sookmyung Women’s University, 1999-2001

Associations
Association for Education in Journalism and Mass Communication