Expertise

Research Interests

  • Customer-salesperson Relationships, Online Shopping and Impulse buying, Retail Loyalty and patronage Behavior, Service Loyalty, Shopping Motivations and Behavior

Her research interests include shopping and patronage behavior, shopping motivations, retail customer relationships, switching behavior, and other topics in the retailing area.

Past Affiliations

Department Head, Department of Marketing, Culverhouse College of Business, University of Alabama

Associate Professor, Department of Marketing, E. J. Ourso College of Business, Louisiana State University (past)

William A. Copeland Professor, Department of Marketing, E. J. Ourso College of Business, Louisiana State University (past)

Communities
Marketing, Management
Degrees
BS, University of Alabama
MA, University of Alabama
PhD, University of Alabama