1 Publication
2019
Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?
Hochstein, Bryan⋅Hochstein, Bryan⋅Bolander, Willy⋅Bolander, Willy⋅Goldsmith, Ronald⋅Goldsmith, Ronald⋅Plouffe, Christopher R and Plouffe, Christopher R
Journal of the Academy of Marketing Science, vol. 47, (no. 1), Jan 2019. | Journal Article