Rebecca Katherine Ivic-Britt Professor

My research program is dominantly focused on two areas: 1) health communication, health disparities, the characteristics, processes and evolution of online health communities, and the development of health campaigns and interventions; and 2) online interaction across various forms and topics of interest, typically in social media influencers, narrative persuasion, and mediated communication. 

Broadly speaking, I am interested in knowledge sharing and social change to address large societal issues. I often use large web data, network analyses, natural language processing (NLP) and have interests in artificial intelligence and machine learning (AI/ML) in my work. I use multiple research methods in my work: computational methods, network analysis, quantitative and qualitative methods.