Expertise

Dr. Robert McKeever's specific research interests focus on examining the persuasive effects of mass media content, particularly as applied to pro-social topics such as mental health advocacy.

McKeever teaches graduate and undergraduate courses in quantitative research methods, experimental design, media and society, mass communication theory, and health communication.

Affiliations

Professor, Department of Advertising and Public Relations, College of Communication and Information Sciences, University of Alabama

Associate Professor, School of Journalism and Mass Communications, College of Information and Communications, University of South Carolina
2018

Past Affiliations

Assistant Professor, School of Journalism and Mass Communications, College of Information and Communications, University of South Carolina (past)

Communities
Journalism, Mass Communication
Degrees
PhD, University of North Carolina at Chapel Hill, Mass Communication, 2012
MA, Gonzaga University, Communication and Leadership Studies, 2008
BA, University of North Carolina at Chapel Hill, Political Science , 2005