23 Publications
2025
Social Media Data Mining in Public Relations Research. Journal of Public Relations Research
. | Journal Article
2024
Belonging, Affirmation, Safety, and Efficacy (BASE): An Integrative Model for Shame Resilience, Social Support, and Humor in r/hemorrhoid
Amangalieva, G.⋅Ivic Britt, R.K.⋅Carmack, H.J. and Holiday, S.
Health Communication. | Journal Article
 
Biometric Tools in a Computational Advertising Context: An Overview of Use and Application. Journal of Advertising
. | Journal Article
 
Response to Advertising Delivered by Voice Assistants: The Mediating Role of Persuasion Knowledge, Perceived Control, Social Presence, and Privacy Concerns. Journal of Interactive Advertising
. | Journal Article
2023
A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis. Journal of Interactive Marketing
. | Journal Article
 
How is automated and self-driving vehicle technology presented in the news media? Technology in Society
. | Journal Article
 
How they got to Sesame Street: Children’s Television Workshop’s appropriation of advertising tactics for effective childhood literacy education. Journal of Early Childhood Literacy
. | Journal Article
 
Parasocial Interaction Message Elements and Disclosure Timing in Nano- and Microinfluencers’ Sponsored Content As Alternative Explanations for Follower Count’s Influence on Engagement. Journal of Interactive Advertising
. | Journal Article
 
Shared and Distinct Selfie Motivations between China and the U.S. and the Distinguishing Influence of Nationality and Cultural Dimensions. Journal of Intercultural Communication Research
. | Journal Article
2022
Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda
Hayes, Jameson L.⋅Holiday, Steven and Park, Haseon
International Journal of Advertising, vol. 41, pp. 210–232. | Journal Article
 
Sharenting and the extended self: self-representation in parents’ Instagram presentations of their children
Holiday, Steven⋅Norman, Mary S. and Densley, Rebecca L.
Popular Communication, pp. 1–15. | Journal Article
 
The Influence of Perceived Personalization in TV Advertising Targeting Children on Parental Advertising Mediation: Implications for Addressable TV Advertising
Holiday, Steven and Brinson, Nancy H.
Journal of Interactive Advertising, vol. 22, pp. 75–94. | Journal Article
 
Where do the children play…in a pandemic? Personal observations of U.S. children s social learning of preventative health through embodied experiences while sheltering-in-place
2021
Influencer Marketing Between Mothers: The Impact of Disclosure and Visual Brand Promotion
Holiday, Steven⋅Densley, Rebecca L. and Norman, Mary S.
Journal of Current Issues & Research in Advertising, pp. 1–22. | Journal Article
 
The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
Holiday, Steven⋅Hayes, Jameson L.⋅Britt, Brian C. and Lyu, Yuanwei
International Journal of Advertising, pp. 1–26. | Journal Article
 
Where do the children play\ldotsin a pandemic? Personal observations of U.S. children’s social learning of preventative health through embodied experiences while sheltering-in-place
Holiday, Steven
Journal of Children and Media, vol. 15, pp. 81–84. | Journal Article
2019
Consumer Response to Selfies in Advertisements: Visual Rhetoric for the Me Me Me Generation
Holiday, Steven⋅Cummins, R. Glenn and McCord, Amber
Journal of Current Issues & Research in Advertising, pp. 1–24. | Journal Article
 
Promoting preschoolers’ emotional competence through prosocial TV and mobile app use
Rasmussen, Eric E.⋅Strouse, Gabrielle A.⋅Colwell, Malinda J.⋅Johnson, Colleen Russo⋅Holiday, Steven⋅Brady, Kristen⋅Flores, Israel⋅Troseth, Georgene⋅Wright, Holly D.⋅Densley, Rebecca L. and Norman, Mary S.
Media Psychology, pp. 1–22. | Journal Article
2018
Animal crackers in my\hspace0.167em\ldots\hspace0.167embook? Effects of shared reading on parents’ memory for product placement in children’s books
Holiday, Steven and Davies, John J.
Journal of Family Studies, vol. 24, pp. 257–273. | Journal Article
 
Coming Attractions: Parental Mediation Responses to Transgender and Cisgender Film Trailer Content Targeting Adolescents
Holiday, Steven⋅Bond, Bradley J and Rasmussen, Eric E
Sexuality & Culture, vol. 22, (no. 4), pp. 1154-1170, Dec 2018. | Journal Article
 
Jack and Jill Be Nimble: A Historical Analysis of an “Adless” Children’s Magazine
Holiday, Steven
Journal of Advertising, vol. 47, pp. 412–428. | Journal Article
2016
The Selfie Study: Archetypes and Motivations in Modern Self-Photography
Holiday, S.⋅Lewis, M.J.⋅Nielsen, R.⋅Anderson, H.D. and Elinzano, M.
Visual Communication Quarterly, vol. 23, pp. 175-187. | Journal Article
 
“What Deepest Remains”: How Photojournalistic Mutualism between Robert Capa and Elmer W. Lower Shaped Modern Concepts of World War II
Holiday, Steven and Cressman, Dale L.
American Journalism, vol. 33, pp. 442-464. | Journal Article