Jihoon Kim Assistant Professor

Department of Advertising and Public Relations / College of Communication and Information Sciences

University of Alabama

Personal Website

https://cis.ua.edu/cis-theme-staff/jay-kim/

https://jaykim.people.ua.edu/

CV Page

https://jaykim.people.ua.edu/uploads/1/3/7/5/137535629/cv_jihoon_kim__feb_2023_.pdf

Expertise

Research Areas: Digital media technology, virtual reality, consumer psychology, sports marketing

Primary Research Intersts

Consumer psychology
Digital marketing communication
Sports marketing
Immersive virtual environment

Affiliations

Assistant Professor, Department of Advertising and Public Relations, College of Communication and Information Sciences, University of Alabama

Past Affiliations

Instructor, Department of Advertising and Public Relations, College of Communication and Information Sciences, University of Alabama

Degrees

Dongguk University
MS, University of Florida
PhD, University of Georiga