His recent academic area of research and practice, including his doctorate dissertation, was on Product Semantics and Affordances.
His research interests mainly focus on Product Semantics with Affordances in Design; how forms relate with users and the Design Trends of the products as cultural and multicultural visual conveyors. His areas of study also are comprised of -but not limited to- Communications in Design, Design Morphology & Meanings in Design; Design History & Research; Conceptual & Analogical Design; Tactile Design & Haptics; Biomimicry and Biomimetics.
