Subject Areas:
- Corporate, Workplace, and Organizational Communication
- Advocacy, Justice, and Conflict
- Political Communication & Campaigns
- Identity, Culture, and Relationships
- International and Intercultural Communication
Wan’s academic research examines how advertising and new media technologies intersect. Her recent research looked at brand’s integration of paid, owned, earned media on social media, the effectiveness of influencer marketing on social live streaming services in China, the negative consequences of watching social live streaming, the potential adoption of the new media technology of Danmu (Bullet Screen) videos in the US, etc.
