3 Publications
2013
The Effects of Consumers' Perceived Risk and Benefit on Attitude and Behavioral Intention: A Study of Street Food
Choi, Joowon⋅Lee, Aejoo and Ok, Chihyung
Journal of Travel & Tourism Marketing, vol. 30, (no. 3), 2013. | Journal Article
2007
Mixed Findings on the Service Recovery Paradox
Ok, Chihyung⋅Back, Ki Joon and Shanklin, Carol W
The Service Industries Journal, vol. 27, (no. 6), Sep 2007. | Journal Article
2004
The effectiveness of service recovery and its role in building long-term relationships with customers in a restaurant setting (Dissertation)
Ok, Chihyung (2004).