Mike Krush examines the marketing processes that lead to firm performance. In addition, his research has examined the personal and situational elements that aid salespeople in reaching their performance goals.
Current Research and Consulting Projects
- Understanding the relationships between marketing capabilities and their pathway(s) toward firm performance
- Identifying the skills, attributes, traits, and states of salespeople that lead to performance
- Determining the impact of marketing dashboards on firm performance
Areas of Teaching
- Sales and Professional Selling; Marketing Strategy
