Dr. Brannon is a social psychologist with research interests in the areas of persuasion and positive psychology. Dr. Brannon conducts “full-cycle” social psychological research, which means that she conducts basic research studying the processes of persuasion and compliance and extends this research to applied areas. Her two main applied research interests are health psychology and consumer psychology. Much of her current research deals with the interface of these two areas, "social marketing."
Keywords:
- Social/Personality
- Persuasion (promoting positive physical & mental health), Positive Psychology (promoting prosocial behavior)
