Expertise

Areas of Teaching

  • Marketing Analytics, International Marketing, Integrated Marketing Communication, Marketing Research

Areas of Research

  • Consumer Protection, Customer Satisfaction and Loyalty, Internet of things, Financial service products, Brand Equity

Research in Progress

  • Customer Satisfaction Measure: Built-in Biases; Effect of Information Sources on Country Image: Hierarchical Bayesian Model; Effect of Firm-Store Image Alignment on Trust and Commitme

 

Communities
Marketing, Business
Degrees
PhD, University of Alabama, Marketing, 2001
MS, University of Wisconsin, Madison, Marketing Research, 1994
MBA, Yonsei University, Marketing, 1989
BA, Yonsei University, Business Administration , 1987