Expertise

Areas of Teaching

  • Consumer Behavior

Areas of Research

  • Decision making processes, customization, choice models, human-computer interaction, and electronic marketing

Research in Progress

  • Decision strategies for undefined alternatives, impact of customization on buyer/seller relationships, and the influence technology on choice processes

 

Communities
Marketing, Business
Degrees
PhD, Kansas State University , Cognitive and Human Factors Psychology, 2006
MS, Kansas State University, Cognitive and Human Factors of Psychology, 2000
BS, Kansas State University, Business Administration, 1990
Keywords
international business consumer behavior cognitive science health psychology cognitive psychology cognitive or behavioral models emotions business technology consumer services marketing consulting services personal finance stock market