Bongsug Chae studies the use of big data and data analytics techniques for different industry problems, including digital innovation, supply chain, and marketing. His research utilizes big data from social media and advanced computational algorithms and techniques to uncover hidden structure from data. He is also interested in educating "big data" analysts/scientists.
Current Research & Consulting Projects
- The use of social media & big data analytics in supply chain
- The use of probabilistic topic modeling in business & social science (e.g., corporate social responsibility)
- Examining the benefits of big data and data analytics on firm performance
- The use of text/network analytics in studying digital innovation
- The use of social network analysis for business & social science research
Areas of Teaching
- Data Analytics, Social Media Analytics & Text Ming, Big Data, Information Technology, Supply Chain.
