40 Publications (Page 2 of 2)
2001
A comparison of attitude, personality, and knowledge predictors of service-oriented organizational citizenship behaviors
Bettencourt, L. A⋅Gwinner, Kevin and Meuter, M. L
Journal of Applied Psychology, vol. 86, (no. 1), pp. 29-41, 2001. | Journal Article
 
Generating positive word-of-mouth communication through customer-employee relationships
Gremler, Dwayne D⋅Gwinner, Kevin and Brown, Stephen W
International Journal of Service Industry Management, vol. 12, (no. 1), pp. 44-59, 2001. | Journal Article
 
Take me out to the ballgame: What motivates fan game attendance and word-of-mouth behavior?
Swanson, Scott⋅Gwinner, Kevin P and Larson, Brian V
American Marketing Association. Conference Proceedings, vol. 12, pp. 176, 2001. | Journal Article
 
Testing the implied mediational role of cognitive age
Gwinner, Kevin P and Stephens, Nancy J
Psychology & Marketing, vol. 18, (no. 10), pp. 1031-1048, Oct 2001. | Journal Article
 
The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures
Gwinner, Kevin P
The Academy of Management Executive, vol. 15, (no. 4), pp. 143-145, Nov 2001. | Journal Article
2000
A model of fan identification and sponsorship success
Swanson, Scott and Gwinner, Kevin P
American Marketing Association. Conference Proceedings, vol. 11, pp. 147, 2000. | Journal Article
 
Customer-employee rapport in service relationships
Gremler, Dwayne D and Gwinner, Kevin P
Journal of Service Research : JSR, vol. 3, (no. 1), pp. 82-104, Aug 2000. | Journal Article
 
The rationales of service relationships: Integrating company-oriented and customer-oriented relational benefits
Hennig Thurau, Thorsten⋅Gwinner, Kevin P and Gremler, Dwayne D
American Marketing Association. Conference Proceedings, vol. 11, pp. 201, 2000. | Journal Article
1999
Building brand image through event sponsorship: The role of image transfer
Gwinner, Kevin P and Eaton, John
Journal of Advertising, vol. 28, (no. 4), pp. 47-57, Winter 1999. | Journal Article
1998
Connecting with customers: An examination of rapport in service industries
Gremler, Dwayne D and Gwinner, Kevin P
American Marketing Association. Conference Proceedings, vol. 9, pp. 161, 1998. | Journal Article
 
Relational benefits in services industries: The customer's perspective
Gwinner, Kevin P⋅Gremler, Dwayne D and Bitner, Mary J
Academy of Marketing Science. Journal, vol. 26, (no. 2), pp. 101-114, Spring 1998. | Journal Article
 
Why don't some people complain? A cognitive-emotive process model of consumer complaint behavior
Stephens, Nancy J and Gwinner, Kevin P
Academy of Marketing Science. Journal, vol. 26, (no. 3), pp. 172-189, Summer 1998. | Journal Article
1997
A model of image creation and image transfer in event sponsorship
Gwinner, Kevin P
International Marketing Review, vol. 14, (no. 3), pp. 145-158, 1997. | Journal Article
 
The adaptive behaviors of boundary-spanning service personnel: Identifying antecedents and consequences (Dissertation)
Gwinner, Kevin P (1997).
1996
Customization of the service experience: the role of the frontline employee
Bettencourt, Lance A and Gwinner, Kevin P
International Journal of Service Industry Management, vol. 7, (no. 2), pp. 3-20, 1996. | Journal Article