Expertise

Areas of Teaching

  • Marketing Research, International Marketing, International Business

Areas of Research

  • Online marketing, branding, and consumer behavior particularly in the cross-cultural context

Research in Progress

  • Various online marketing issues, brand identification, students' study abroad attitudes, motivations, and outcomes
Past Affiliations

Associate Professor, Marketing Department, College of Business Administration, Kansas State University

Adjunct Professor, Department of Marketing, Tippie College of Business, University of Iowa (past)

Communities
Marketing, Business
Degrees
PhD, University of Arkansas, Fayetteville, Marketing , 1996
MBA, University of Arkansas, Business Administration: Marketing, 1992
BS, Panjab University, India, Mathematics and Physics , 1987