Expertise

Research Interests:

  • Consumer loyalty and purchasing behavior
  • Social and psychological aspects of dress and appearance
  • Global issues in the production and distribution of apparel and textile goods

Area(s) of Specialization:

  • Consumer Behavior, Age, Ethnicity
  • Chinese Consumers' Fashion Purchasing Behavior
  • Consumer Responses to Advertising Images
  • Sustainable Fashion Purchasing Behavior of Consumers, Attitude Behavior Gap
  • Global Issues in Fashion Production and Distribution, Social Issues, Labor
    • more »
Degrees
PhD, Iowa State University, Textiles and Clothing, 2004
MS, Kansas State University, Apparel and Textiles, 2000
BS, Kansas State University, Clothing and Textiles, 1998