Research Interests:
- Consumer loyalty and purchasing behavior
- Social and psychological aspects of dress and appearance
- Global issues in the production and distribution of apparel and textile goods
Area(s) of Specialization:
- Consumer Behavior, Age, Ethnicity
- Chinese Consumers' Fashion Purchasing Behavior
- Consumer Responses to Advertising Images
- Sustainable Fashion Purchasing Behavior of Consumers, Attitude Behavior Gap
- Global Issues in Fashion Production and Distribution, Social Issues, Labor Exploitation, Sweatshops
- Social and Psychological Aspects of Dress and Appearance
- Social Comparison Behavior to Media Images, Body Image
- Best Practices of Teaching, Higher Education
