6 Publications
2021
Data-Driven Precision and Selectiveness in Political Campaign Fundraising
Walker, Doug⋅Walker, Doug⋅Nowlin, Edward L and Nowlin, Edward L
Journal of Political Marketing, vol. 20, (no. 2), pp. 73-92, Apr 2021. | Journal Article
2018
Emotion in sales performance: affective orientation and need for cognition and the mediating role of motivation to work
Nowlin, Edward⋅Nowlin, Edward⋅Walker, Doug⋅Walker, Doug⋅Deeter-Schmelz, Dawn R⋅Deeter-Schmelz, Dawn R⋅Haas, Alexander and Haas, Alexander
The Journal of Business & Industrial Marketing, vol. 33, (no. 1), pp. 107-116, 2018. | Journal Article
 
Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities
Arunachalam, S⋅Arunachalam, S⋅Ramaswami, Sridhar N⋅Ramaswami, Sridhar⋅Herrmann, Pol⋅Herrmann, Pol⋅Walker, Doug and Walker, Doug
Journal of the Academy of Marketing Science, pp. 1-23, Jan 2018. | Journal Article
2014
Big drinkers: how BMI, gender and rules of thumb influence the free pouring of wine.
Smarandescu, Laura⋅Walker, Doug and Wansink, Brian
The International journal on drug policy, vol. 25, (no. 6), pp. 1060-1065, November 2014. | Journal Article
 
Half full or empty: cues that lead wine drinkers to unintentionally overpour.
Walker, Doug⋅Smarandescu, Laura and Wansink, Brian C
Substance use & misuse, vol. 49, (no. 3), pp. 295-302, 2014/Feb. | Journal Article
2013
"Buying status" by choosing or rejecting luxury brands and their counterfeits
Geiger-oneto, Stephanie⋅Gelb, Betsy⋅Walker, Doug and Hess, James
Academy of Marketing Science. Journal, vol. 41, (no. 3), pp. 357-372, May 2013. | Journal Article