- Motivation
- Social influences and group dynamics
- Technology (mHealth, exercise games, social media)
When and how do other people influence our physical activity behavior? How can we leverage digital technologies to promote physical activity? In my research, I aim to answer these questions as I examine interpersonal aspects of physical activity and the use of social technologies in the promotion physical activity (e.g., social media).
Guiding Question: Through what motivational processes do other people influence physical activity behavior and how can interventions most effectively impact these motivational processes?
Research interests: Interpersonal influences on PA | Group dynamics | Technology-based PA promotion
Current Projects:
- Social media and physical activity
- Social category diversity and motivation for physical activity
- Group dynamics in online physical activity groups
We are currently systematically reviewing the existing scientific literature to identify and evaluate the use and effectiveness of social media in physical activity promotion interventions.
We are currently conducting a laboratory experiment examining the impact of a virtual exercise partner from a different social category (e.g., a rival school) on motivation (measured as duration of physical activity) compared to when exercising alone or with someone from the same social category.
Brandon’s research interests are in studying how other people influence one’s physical activity, particularly in group settings, and identifying how to best intervene at the interpersonal-level, especially using digital technology, to promote physical activity.
Keywords: Interpersonal Influences and Technology in Physical Activity Promotion
When and how do other people influence our physical activity behavior? How can we leverage digital technologies to promote physical activity? In my research, I aim to answer these questions as I examine interpersonal aspects of physical activity and the use of social technologies in the promotion physical activity (e.g., social media).
Guiding Question: Through what motivational processes do other people influence physical activity behavior and how can interventions most effectively impact these motivational processes?
Research interests: Interpersonal influences on PA | Group dynamics | Technology-based PA promotion
Current Projects:
- Social media and physical activity
- Social category diversity and motivation for physical activity
- Group dynamics in online physical activity groups
Specialties: Public health physical activity, physical activity promotion, health games, group dynamics, motivation, performance psychology, health behavior
Keywords: Behavioural Science, Social Psychology, Public Health
