My research focuses on the influence of electronic and new media on the interactions between sport organizations and sport consumers. Some of the specific areas I research are online sport fan communities, sports blogs, sport video games, and social networking media such as Twitter and Facebook. I am also interested in the concept of on-field performance as it relates to sales and marketing efforts in sport.
- Sport communication
- Marketing
- Management
- New media
- Blogs
- Video games
- Social networking
