Based on his industry experience, his research centers on communication on video-based social media platforms such as Twitch, YouTube, and TikTok, with a specific focus on how the text functionalities (e.g., chat on Twitch, comment on YouTube) are associated with the content of videos.

Past Affiliations
PhD, Indiana University, Bloomington, Media Arts, Sciences, 2023
MBA, Korea Advanced Institute of Science and Technology, South Korea, Information, Media Management, 2012
BA/BBA, Yonsei University, South Korea, Mass Communication, Business Administration