Expertise

Research Interests

  • Consumer information processing particularly in relation to branding (brand transgressions, brand relationships, and brand loyalty) and financial decision-making (money, saving, gambling)

Areas of Expertise

  • Branding (Brand Transgressions, Brand Relationships, Brand Loyalty) and Financial Decision-Making (Money, Saving, Gambling)
Degrees
Ph.D, University of Western Ontario, Marketing, 2018
M.B.A, KIMEP University, 2013
BSS, KIMEP University, 2011