5 Publications
2019
An exploratory study on part-time MBA program choice factors and characteristics of part-time MBA students
Choi, Pilsik⋅Choi, Pilsik⋅Harris, Michael L⋅Harris, Michael L⋅Ernstberger, Kathryn W⋅Ernstberger, Kathryn W⋅Chris Cox, K⋅Chris Cox, K⋅Musgrove, Carolyn F and Musgrove, Carolyn F
Journal of Education for Business, vol. 94, (no. 3), pp. 147, 4/3/2019. | Journal Article
2016
Consumer preferences for banking technologies by age groups
Harris, Michael⋅Harris, Michael⋅Cox, K. Chris⋅Cox, K. Chris⋅Musgrove, Carolyn Findley⋅Musgrove, Carolyn Findley⋅Ernstberger, Kathryn W and Ernstberger, Kathryn W
International Journal of Bank Marketing, vol. 34, (no. 4), pp. 602, 20160606. | Journal Article
2014
DIFFERENTIAL MEDIATING EFFECTS OF RADICAL AND INCREMENTAL INNOVATION ON MARKET ORIENTATION-PERFORMANCE RELATIONSHIP: A META-ANALYSIS
Chang, Woojung⋅Franke, George R⋅Butler, Timothy D⋅Musgrove, Carolyn F and Ellinger, Alexander E
Journal of Marketing Theory and Practice, vol. 22, (no. 3), pp. 235-249, Summer 2014. | Journal Article
 
The effects of environmental focus and program timing on green marketing performance and the moderating role of resource commitment
Richey, Robert Glenn⋅Richey, Robert Glenn⋅Musgrove, Carolyn F⋅Musgrove, Carolyn F⋅Gillison, Stephanie T⋅Gillison, Stephanie T⋅Gabler, Colin B and Gabler, Colin B
Industrial Marketing Management, vol. 43, (no. 7), pp. 1257, October 2014. | Journal Article
2012
An investigation of retail outcomes comparing two types of browsers
Reynolds, Kristy E⋅Jones, Michael A⋅Musgrove, Carolyn Findley and Gillison, Stephanie T
Journal of Business Research, vol. 65, (no. 8), pp. 1095, August 2012. | Journal Article