Krohn’s research focuses on consumer behavior in sport and tourism contexts. His work has included investigations of decision-making, motivation, self-identity, consumption emotions, and satisfaction in active sports such as golf, running, and cycling as well as work with fans in tailgating and stadium settings. His scholarship in teaching focuses on student engagement in online and technology-enhanced environments. He continually looks for new and better ways to engage students with course content and increase retention of learning. Krohn has also served as statistician for several projects ranging from scale development for outdoor education, to impacts of climate change on park visitation, to an analysis of factors related to coaching success in NCAA Division I athletics.
