Expertise

Areas of Expertise

  • Marketing Strategy, Marketing-Finance, B2B Marketing, Marketing Analytics, Advertising, R&D, Bankruptcy, Econometrics, Hazard Models, Natural Experiments, Machine Learning

His research focuses on marketing’s effect on firm value and risk. Within this domain, he is particularly interested in marketing’s role in the context of bankruptcy

Communities
Marketing
Degrees
PhD, University of Texas at Austin, Marketing, 2015
MBA, Northwestern University, 2003
MS, Columbia University, Electrical Engineering, 2000
BS, University of Illinois at Urbana-Champaign, Electrical Engineering, 1996