Expertise

Areas of Expertise:

  • Consumer Dynamics, Analytical Customer Relationship Management, Internet and Interactive Marketing, Analytical and Empirical Analysis of Signaling Models.
Past Affiliations

Assistant Professor, Department of Marketing, Rutgers Business School, Rutgers State University of New Jersey, New Brunswick, Rutgers,The State University of New Jersey (past)

Associate Professor, Marketing Department, Kelley School of Business, Indiana University Bloomington

Assistant Professor, Marketing Department, Kelley School of Business, Indiana University Bloomington

Associate Professor, Doctoral Programs, Kelley School of Business, Indiana University Bloomington

Assistant Professor, Doctoral Programs, Kelley School of Business, Indiana University Bloomington

Communities
Marketing, Business
Degrees
PhD, Carnegie Mellon University, Industrial Administration, 2003
MSIA, Carnegie Mellon University, Marketing, 2000
MA, Peking University, Beijing, China, Economics, 1997
BA, Peking University, Beijing, China, Economics, 1995