29 Publications (Page 1 of 2)
2005
Class - or mass?Kesner, Idalene and Walters, RockneyHarvard Business Review, vol. 83, (no. 4), pp. 35, 20050401.
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Class - or mass?Kesner, Idalene and Walters, RockneyHarvard Business Review, vol. 83, (no. 4), pp. 35, 20050401.
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Class - or mass?Kesner, Idalene and Walters, RockneyHarvard Business Review, vol. 83, (no. 4), pp. 35, 20050401.
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HBR Case Study: Class - or Mass?Kesner, Idalene and Walters, RockneyHarvard Business Review, vol. 83, (no. 4), pp. 35, 20050401.
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Technology Versus People: Two Schools of Thought on Pricing Capability DevelopmentLim, Lewis⋅Lim, Lewis⋅Slotegraaf, Rebecca⋅Slotegraaf, Rebecca⋅Walters, Rockney and Walters, RockneyAmerican Marketing Association. Conference Proceedings, vol. 16, pp. 107, 20050101.
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2003
Consumer perceptions of refund depth and competitive scope in price-matching guarantees: Effects on store patronageKukar Kinney, Monika and Walters, Rockney GJournal of Retailing, vol. 79, (no. 3), pp. 153-160, Fall 2003.
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Dissecting the Kinked Demand Curve: A two-dimensional conceptual analysisLim, Lewis⋅Lim, Lewis⋅Slotegraaf, Rebecca⋅Slotegraaf, Rebecca⋅Walters, Rockney and Walters, RockneyAmerican Marketing Association. Conference Proceedings, vol. 14, pp. 58, 20030101.
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Exploring the relationships between shopping trip type, purchases of products on promotion, and shopping basket profitWalters, Rockney G and Jamil, MaqbulJournal of Business Research, vol. 56, (no. 1), pp. 17-29, Jan 2003.
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2002
Measuring Cross-Category Specials Purchasing: Theory, Empirical Results, and ImplicationsWalters, Rockney G and Jamil, MaqbulJournal of Market - Focused Management, vol. 5, (no. 1), pp. 25-42, Mar 2002.
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2000
An exploratory examination of retaliatory preannouncingLilly, Bryan S and Walters, Rockney GJournal of Marketing Theory and Practice, vol. 8, (no. 4), pp. 1-9, Fall 2000.
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1997
Toward a model of new product preannouncement timingLilly, Bryan S and Walters, Rockney GThe Journal of Product Innovation Management, vol. 14, (no. 1), pp. 4-20, Jan 1997.
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1996
Measuring the impact of product and promotion-related factors on product category price elasticitiesWalters, Rockney G and Bommer, WilliamJournal of Business Research, vol. 36, (no. 3), pp. 216, 1996.
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1994
Factors Affecting Retailer Acceptance of New Packaged GoodsGerlich, R. Nicholas⋅Walters, Rockney G and Heil, Oliver PJournal of Food Products Marketing, vol. 2, (no. 2), pp. 92, 9/20/1994.
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1993
Explaining competitive reactions to new products: An empirical signaling studyHeil, Oliver P and Walters, Rockney GThe Journal of Product Innovation Management, vol. 10, (no. 1), pp. 53, Jan 1993.
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The effects of perceived justice on complainants' negative word-of-mouth behavior and repatronage intentionsBlodgett, Jeffrey G⋅Granbois, Donald H and Walters, Rockney GJournal of Retailing, vol. 69, (no. 4), pp. 399, Winter 1993.
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The Effects of Perceived Justice on Complainants' Negative Word-of Mouth Behavior and Repatronage IntentionsBlodgett, Jeffrey⋅Granbois, Donald and Walters, RockneyJournal of Retailing, vol. 69, (no. 4), pp. 399, 19931201.
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1991
Assessing the Impact of Retail Price Promotions on Product Subsistution, Complementary Purchase, and Interstore Sales DisplacementWalters, RockneyJournal of Marketing, vol. 55, (no. 2), pp. 17, 19910401.
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Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales DisplacementWalters, Rockney GJournal of Marketing, vol. 55, (no. 2), pp. 17, Apr 1991.
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Investigating the Relationship Between Marketing and Overall Satisfaction with Life in a Developing CountryLeelakulthanit, Orose⋅Day, Ralph and Walters, Rockney GJournal of Macromarketing, vol. 11, (no. 1), pp. 3, Spring 1991.
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1989
An Empirical Investigation Into Retailer Response To ManufaWalters, Rockney GJournal of Retailing, vol. 65, (no. 2), pp. 253, Summer 1989.
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An empirical investigation into retailer response to manufacturer trade promotionsWalters, RockneyJournal of Retailing, vol. 65, (no. 2), pp. 253, 19890622.
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The evaluative criteria of industrial buyers: implications for sales trainingMcQuiston, Daniel H and Walters, Rockney GJournal of Business & Industrial Marketing, vol. 4, (no. 2), pp. 75, 19890201.
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1988
A STRUCTURAL EQUATIONS ANALYSIS OF THE IMPACT OF PRICE PROMWalters, Rockney G and Mac Kenzie, Scott BJMR, Journal of Marketing Research, vol. 25, (no. 1), pp. 51, Feb 1988.
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