37 Publications (Page 1 of 2)
2021
Pandemics and marketing: insights, impacts, and research opportunities
Das, Gopal⋅Das, Gopal⋅Jain, Shailendra P⋅Jain, Shailendra Pratap⋅Maheswaran, Durairaj⋅Slotegraaf, Rebecca J⋅Slotegraaf, Rebecca J and Srinivasan, Raji
Journal of the Academy of Marketing Science, vol. 49, (no. 5), pp. 835-854, Sep 2021. | Journal Article
2019
Branded Apps and Their Impact on Firm Value: A Design Perspective
Boyd, D. Eric⋅Kannan, P. K and Slotegraaf, Rebecca J
Journal of Marketing Research, vol. 56, (no. 1), pp. 88, 20190200. | Journal Article
2016
Brand-embedded interaction: a dynamic and personalized interaction for co-creation
Kim, Yuna and Slotegraaf, Rebecca
Marketing Letters, vol. 27, (no. 1), pp. 183-193, Mar 2016. | Journal Article
2015
Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration
Wu, Qingsheng⋅Luo, Xueming⋅Slotegraaf, Rebecca and Aspara, Jaakko
Academy of Marketing Science. Journal, vol. 43, (no. 4), pp. 490-511, Jul 2015. | Journal Article
2014
Green claims and message frames
Olsen, Mitchell C⋅Slotegraaf, Rebecca J and Chandukala, Sandeep R
Journal of marketing, vol. 78, (no. 5), pp. 137, 2014. | Journal Article
 
Green Claims and Message Frames: How Green New Products Change Brand Attitude
Olsen, Mitchell C⋅Slotegraaf, Rebecca J and Chandukala, Sandeep
Journal of Marketing, vol. 78, (no. 5), Sep 2014. | Journal Article
2013
Building an innovation base
Mishra, Saurabh and Slotegraaf, Rebecca J
Journal of the Academy of Marketing Science, vol. 41, (no. 6), pp. 721, 2013. | Journal Article
 
Building an innovation base
Mishra, Saurabh and Slotegraaf, Rebecca J
Journal of the Academy of Marketing Science, vol. 41, (no. 6), pp. 721, 2013. | Journal Article
 
Building an innovation base
Mishra, Saurabh and Slotegraaf, Rebecca J
Journal of the Academy of Marketing Science, vol. 41, (no. 6), pp. 721, 2013. | Journal Article
 
Building an innovation base: exploring the role of acquisition behavior
Mishra, Saurabh and Slotegraaf, Rebecca J
Academy of Marketing Science. Journal, vol. 41, (no. 6), pp. 705-721, Nov 2013. | Journal Article
2012
Keep the door open
Slotegraaf, Rebecca J
The journal of product innovation management, vol. 29, (no. 3), pp. 351, 2012. | Journal Article
 
Keep the door open
Slotegraaf, Rebecca J
The journal of product innovation management, vol. 29, (no. 3), pp. 351, 2012. | Journal Article
 
Keep the door open
Slotegraaf, Rebecca J
The journal of product innovation management, vol. 29, (no. 3), pp. 351, 2012. | Journal Article
 
Keep the Door Open: Innovating Toward a More Sustainable Future
Slotegraaf, Rebecca J
Journal of Product Innovation Management, vol. 29, (no. 3), pp. 351, 2012-05-00. | Journal Article
 
Marketing capabilities for B2B firms
Morgan, Neil A⋅Morgan, Neil A⋅Slotegraaf, Rebecca J and Slotegraaf, Rebecca J
Handbook on business-to-business marketing, pp. 108, 2012. | Journal Article
2011
Industry implications of value creation and appropriation investment decisions
King, David R⋅King, David R⋅Slotegraaf, Rebecca J and Slotegraaf, Rebecca J
Decision sciences, vol. 42, (no. 2), pp. 529, 2011. | Journal Article
 
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes
Slotegraaf, Rebecca J and Atuahene-Gima, Kwaku
Journal of Marketing, vol. 75, (no. 1), pp. 108, 2011-01-00. | Journal Article
2010
Product development team stability and new product advantage
Slotegraaf, Rebecca J and Atuahene-Gima, Kwaku
Journal of marketing, vol. 75, (no. 1), pp. 108, 2010. | Journal Article
2009
Linking marketing capabilities with profit growth
Morgan, Neil A⋅Morgan, Neil A⋅Slotegraaf, Rebecca J⋅Slotegraaf, Rebecca J⋅Vorhies, Douglas W and Vorhies, Douglas W
International Journal of Research in Marketing, vol. 26, (no. 4), pp. 293, 2009. | Journal Article
2008
Performance Implications of Firm Resource Interactions in the Acquisition of R&D-Intensive Firms
King, David R⋅Slotegraaf, Rebecca J and Kesner, Idalene
Organization Science, vol. 19, (no. 2), pp. 327-340,378-379, Mar/Apr 2008. | Journal Article
 
The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions
Slotegraaf, Rebecca J and Pauwels, Koen H
JMR, Journal of Marketing Research, vol. 45, (no. 3), Jun 2008. | Journal Article
2007
Embeddedness of Organizational Capabilities
Grewal, Rajdeep and Slotegraaf, Rebecca
Decision Sciences, vol. 38, (no. 3), pp. 488, 2007-08-00. | Journal Article
 
Embeddedness of Organizational Capabilities*
Grewal, Raj and Slotegraaf, Rebecca J
Decision Sciences, vol. 38, (no. 3), pp. 451-488, Aug 2007. | Journal Article
 
Towards Dimensionalizing Warranty Information: The Role of Consumer Costs of Warranty Redemption
Jain, Shailendra Pratap⋅Slotegraaf, Rebecca J and Lindsey, Charles
Journal of Consumer Psychology, vol. 17, (no. 1), pp. 70-80, 2007. | Journal Article
2006
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition Within Firms
Luo, Xueming⋅Slotegraaf, Rebecca J and Pan, Xing
Journal of Marketing, vol. 70, (no. 2), pp. 67-80, Apr 2006. | Journal Article