2 Publications
1999
Strategic procurement planning across the product's sales cycle: A conceptualization
Rink, David and Fox, Harold W
Journal of Marketing Theory and Practice, vol. 7, (no. 2), pp. 28-42, Spring 1999. | Journal Article
1979
Using PLC pattern planning to improve strategic marketing planning
Rink, David R and Swan, John E
Indian journal of marketing, vol. 10, (no. 3), pp. 22, 1979. | Journal Article