Profile - Overview | Scholars@IU

Expertise

Business to business marketing with particular interests in the salesperson/customer interaction, marketing/sales strategy, sales management, and organizational buying behavior.

Past Affiliations

Professor Emeritus, Marketing Department, Kelley School of Business, Indiana University Bloomington

Professor, Marketing Department, Kelley School of Business, Indiana University Bloomington

Department Chair, Marketing Department, Kelley School of Business, Indiana University Bloomington

Business

Professor Emeritus, Doctoral Programs, Kelley School of Business, Indiana University Bloomington

Professor, Doctoral Programs, Kelley School of Business, Indiana University Bloomington

Professor, Kelley School of Business Indianapolis, Indiana University-Purdue University Indianapolis

Degrees

PhD, University of Georgia, Marketing, 1976
MBA, Indiana University, Marketing, 1969
BA, Indiana University, Economics, 1967

Keywords

work motivation social psychology marketing market research business

Rosann L. Spiro Professor Emeritus, (past)